Pulsar 135 facelifted
Bajaj’s Pulsar 135 LS (Light Sport) has been given a facelift. With the focus on improving its youth-oriented image, the new Pulsar 135 LS features a reworked, more up-market rear mud guard, that adds to the overall sporty look of the bike. The new version also showcases an all black engine and a […]
S. Muralidhar
Yamaha’s tryst with the commuter biker started early in its Indian innings. After it went four-stroke, the charm of a Yamaha suddenly seemed to have seeped out of the commuter biker’s mind. Like the other Japanese two-wheeler manufacturers and their joint ventures, Yamaha too kept toiling at recapturing its share of the market in […]
Murali Gopalan
Lata Mangeshkar is said to have moved Pandit Jawaharlal Nehru to tears (and of course, the rest of the country too), with her rendition of ‘Aye mere watan ke logon’ just after the 1962 China war. There are few parallels in our history that can claim to have similarly influenced an entire generation of […]
S. Muralidhar
There’s probably been only one brand of Bajaj that has been able to capture the minds of the masses as well as its Chetak scooter did many years ago.
The other brand of Bajaj that has managed to come close in terms of brand recall and appeal is the Pulsar. Iconic, pioneering and ‘aspirational’ are […]
Remember Enfield’s celebrity in 1950’s, the ‘J2’? In a serious attempt to strengthen its portfolio and fight as a worthy contestant in the performance bikes competition, Royal Enfield has unveiled the Classic 500, a model inspired by J2.
The bike gets better
Be it the style, the engine or even the paint on the bike, everything about […]
S. Muralidhar
Bajaj Auto never really exited the 100cc entry-level motorcycle category and yet with the launch of the new Discover DTS-Si, it is a return of sorts for the company.
Whether the reasons are the conservatism of the average commuter bike buyer or the current recessionary trend that’s brought back focus on fuel-efficiency, apparently, Bajaj has […]
S. Muralidhar
Bajaj Auto never really exited the 100cc entry-level motorcycle category and yet with the launch of the new Discover DTS-Si, it is a return of sorts for the company.
Whether the reasons are the conservatism of the average commuter bike buyer or the current recessionary trend that’s brought back focus on fuel-efficiency, apparently, Bajaj has […]
Harley-Davidson in India soon
A dream come true for most Indian bike lovers, Harley-Davidson Inc., the parent company of Harley-Davidson Motor Company (HDMC), Buell Motorcycle Company (Buell), MV Agusta and Harley-Davidson Financial Services (HDFS) has announced its plans to formally enter the motorcycle market in India and begin selling from 2010. The initial steps in India […]
S. Muralidhar
Yamaha’s comeback into the two-wheeler market in India has been arduous during the last two years. It has had to claw its way up slowly, and its product strategy has been measured and amazingly successful during recent months.
Many of Yamaha’s previous bikes didn’t quite take-off like John Abraham did in one of the company’s […]
S. Muralidhar
Bajaj’s Pulsar fixation continues. The brand has been such a phenomenal success for Bajaj that investing in bikes which sport the tag has been paying back immensely.
With four iterations of the Pulsar currently in its portfolio, Bajaj has been selectively reworking its strategies for the brand.
Even as speculation swirls around its plan to launch […]